Bolton’s ‘Poundbakery’ PR Balloon Blunder

The Underwater Marketing Company Blog

Did you hear the one about Poundbakery, who thought it would be a fab idea to potentially maim and kill wildlife, whilst wantonly littering the Greater Manchester area?

Probably not.

It is quite possible however that you read about the bakery releasing 500 helium balloons, containing free sandwich vouchers in Bolton, as a PR stunt.

Poundbakery, Bolton Bakery, mass balloon release, Keely Palin, young-horse-panicked-by-helium-balloon-suffers-broken-neck, environmental littering, MCS, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company “The sky is the limit with this campaign and we can’t wait to see where the balloons end up.” Keely Palin, Marketing Manager, Poundbakery Bolton

This ill conceived stunt, along with Poundbakery’s Marketing Manager, Keely Palin, certainly both deserve an entry in this year’s PR Hall of Shame.

Barely 20 days ago, on 20th March, Horse and Hound reported that a young horse ran through a gate, broke two of her legs and then her neck after choking on a helium balloon that had landed in her field.

Keely Palin told The Bolton News on 7th March 2017, “The…

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