Did you hear the one about Poundbakery, who thought it would be a fab idea to potentially maim and kill wildlife, whilst wantonly littering the Greater Manchester area?
It is quite possible however that you read about the bakery releasing 500 helium balloons, containing free sandwich vouchers in Bolton, as a PR stunt.
This ill conceived stunt, along with Poundbakery’s Marketing Manager, Keely Palin, certainly both deserve an entry in this year’s PR Hall of Shame.
Barely 20 days ago, on 20th March, Horse and Hound reported that a young horse ran through a gate, broke two of her legs and then her neck after choking on a helium balloon that had landed in her field.
Keely Palin told The Bolton News on 7th March 2017, “The…
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